Three Myths of Leadership
Martha Miser
Aduro Consulting
My husband likes to poke fun at my profession. He insists that if you put the word leadership into the title of any publication, it will immediately go to the top of the best-seller list. “Leadership for Losers,” he says, “it’s a slam dunk! Write it, and we can retire on the profits!”
Like any good joke, my husband’s contains more than an ounce of truth. In fact, he’s identified a very real issue: Leadership is a booming industry. And apparently everyone is an expert on leadership. With this in mind, we need to ask ourselves a few critical questions: Exactly what are we selling? For whose benefit? And toward what end?

